The Hairdressers Against AIDS campaign mobilizes hairstylists to use their special stylist-client relationships to educate people about HIV. Sponsored by the L'Oreal Foundation and their partner UNESCO(the United Nations Educational, Scientific, and Cultural Organization), Hairdressers Against AIDS operates in 30 different countries and has facilitated an estimated 1.3 million conversations about HIV prevention worldwide.
In 2011, Hairdressers Against AIDS representatives will visit salons across the U.S. to encourage stylists to raise awareness about HIV/AIDS among their clients. At least 500,000 stylists will be provided with educational kits with materials that have messages of "Reduce Your Risk," "Get Tested, " and "Talk about HIV."
Famous celebrity stylists have lent their blow dryers and voices to the campaign including Ted Gibson(Angelina Jolie), Tracey Cunningham( Jennifer Lopez), and Jason Backe(Anne Hathaway.) Johnny Wright, the stylist who cares for First Lady Michelle Obama's tresses, said, " Education is key. As hair stylists we have a vital voice to help educate. So that means talking about using a condom, getting tested, knowing your partner's status, knowing your own status, knowing about the celibacy option if that's appropriate for you. All that needs to be talked about. And I find it can e very easy for us hairdressers to communicate all this to our clients. "
Hairdressers Against AIDS hopes to reach 110 million people in its first year.
If you are a stylist and want to get involved, visit the Hairdressers Against AIDS website and their Facebook page.Encourage your stylists to get involved too!
Source: Business Week
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